Best Deal BC

URL: http://bestdealbc.ca

Project Objective

The team at Working Design were approached by the BC Federation of Labour to help with creating an identity and website for their new anti-HST campaign. The focus of the campaign is on promoting ‘fair’ taxes, and does it with a twinkle in its eye having sarcastic videos and a Walmart flyer look and feel.

My Involvement

My involvement in this project ran from initial proposal development through to final build.

Given the campaign’s requirements, I did some initial concept sketches which lead to a design concept which I collaborated on with the design team. The site is built using WordPress and features an online quiz and signup form both of which I accomplished by customizing a couple of standard plugins. The theme is one of many recent child themes I’ve developed using the Genesis framework from Studiopress.

This was a fun project, mostly because of its promotional nature. Building sites where the purpose is clear is always easier.